UX Writing Portfolio
New products I've impacted
Email alias onboarding
I refined copy for this product through 3 major stages and even proposed its name.
The design was very usable from the start. My great challenge was to show users what an email alias is, and why they should adopt it to begin with.
Systems I've improved
Alert copy matrix
When I started, this alert was titled "Social Security Number found". That's good news, right? Wrong.
Check out the new user journey from an iPhone lock screen to web alerts, which I clarified and organized.
Trace Digital Sensor
This app would identify real fragrances for its users. Before creating copy I mapped my approach with 10 questions like these:
What can the sensor detect?
Who would use it?
When would they use it, and why?
What is the voice of this app? Should using this app be a funny experience?